TrueContext Names Rick Schmaltz Vice-President of Business Development
Experienced senior software executive will drive sales and business development initiatives

OTTAWA, Ontario, CanadaAugust 6, 2002. TrueContext Corporation, whose software makes it easy to deploy applications and data onto mobile devices, is pleased to appoint Rick Schmaltz Vice-President of Business Development. Schmaltz will take over management of the company’s sales, partnerships and business development initiatives and report directly to TrueContext President & CEO Alvaro Pombo.

“TrueContext presents an opportunity for me to apply my experience in helping technology companies get to the next level,” Schmaltz said. “TrueContext has already garnered significant interest from service providers, mobile network operators, device manufacturers and enterprises – markets I know well. I’m looking forward to working with such a talented team.”

“Rick brings proven knowledge of our business environment and a passion for winning,” Pombo said. “We’re confident that his consistent approach to market and ability to articulate the financial benefits and uniqueness of our solution will resonate well with our target customers. His understands the needs of our customers and his track record is exceptional.  We’re pleased and excited he’s part of our team and the timing is perfect.” 

Schmaltz has over 20 years of experience in software and telecommunications.  Prior to joining TrueContext, he was Senior Vice President of Sales and Marketing at WatchMark Corp., a provider of service assurance software products to wireless service providers globally with customers including T-Mobile, Cingular Wireless, Verizon Wireless and AT&T Wireless.

Previously Schmaltz held sales, marketing, channel management, alliance and strategic development positions with CrossKeys Systems Corp., a global telecommunications software solutions provider.  He also served on the board of directors of CrossKeys for six years and was a key member of the executive team that successfully managed the company through the IPO process on the Toronto and NASDAQ stock exchanges. Schmaltz holds a B.Sc. Mechanical Engineering from the University of Calgary, Alberta, Canada. 

About TrueContext
TrueContext Corporation (
www.truecontext.com) builds carrier grade software that enables the collaborative management and provisioning of applications and data for mobile devices under the control of an integrated policy engine. The TrueContext mExperiencesolution makes it simple to find, acquire, and use relevant applications and data, enabling mobile network operators to provide value added services for enterprises and consumers while reducing service and support cost.  TrueContext is a privately held corporation backed by venture funds. The company was founded in 2001 and is headquartered in Ottawa, ON.

Media Contact:
Kevin McGuire
TrueContext
+1 613 233 8783
kmcguire@truecontext.com